The Klout score, is a rating on a scale from 0 to 100. It indicates your own reputation across all your active Social Media profiles (like Facebook, Twitter, Google+, Instagram and many more). Klout observes and analyzes your historical performance in social media by looking at your amount of friends, followers, post and post engagement. Your activity on social media is very important for Klout – less activity (fewer posts and engagement) result in a lower Klout score. The average score is at about 40 points.